37th Johnson & Johnson Virtual Hockey Day - 2021!

Johnson & Johnson Inc. are pleased to announce a virtual 2021 fundraiser! Once again, all funds will be in support of the Shoot for a Cure campaign, dedicated to funding awareness, research, and the prevention of brain and spinal cord injuries. The Shoot for a Cure campaign is run by the Canadian and American Spinal Research Organization and StopConcussions Foundation. New to the event this year is the Connected Mental Health Initiative, to raise awareness on mental health.


This year’s event, hosted by Johnson & Johnson Inc., is led by Dan Giordano and James Kulp and will be held on an online platform. The fundraising campaign will be contributing donations raised from the event to fund the awareness and prevention platforms of concussions and mental health, as well as innovative research projects to find a cure for spinal cord injury. 


The Shoot for a Cure Campaign raises money to reduce, treat, and cure brain and spinal cord injuries through research, awareness, and prevention.


Shoot for a Cure supports research that facilitates recovery and re-integration into the community through investments in neurorecovery projects, neuroprotection projects, standardization of treatment, early interventions that reduce secondary damage, and improved access to treatment.


Shoot for a Cure exists to raise awareness and assist in the prevention and cure of neurotrauma injuries. Through on-location seminars Shoot for a Cure instills principles of respect and safe play values in sport today to bring awareness to neurotrauma injuries.


Through education and our comprehensive sport specific prevention platforms, Shoot for a Cure is dedicated to shifting the mindset of participants towards prevention and safety from the grassroots up.

Canadian and American Spinal Research Organizations

CSRO and ASRO are dedicated to the improvement of the physical quality of life for peoples with a spinal cord injury and those related neurological deficits, through targeted medical and scientific research.

StopConcussions Foundation

StopConcussions is a nonprofit organization that was established to educate and raise awareness on the cause, effects, and consequences of concussions and neuro-trauma injuries, specializing in concussions.

Connected: A Mental Health Initiative

Connected: A Mental Health Initiative is a new initiative for Mental Health and Wellness to ensure that individuals in need are given access to the proper care for their unique needs.

Please note that Canadian employees of the Johnson & Johnson Family of Companies who donate to American players and teams will not be able to deduct charitable contributions in Canada as contributions to American players and teams are directed to ASRO, not a Canadian charity; therefore a Canadian tax receipt cannot be issued.